Debauchery laced with sweetness, an Aegean vacation daydream and a love letter to the male body, in all its soft, chiselled and fleshy glory. Toron’s debut collection unveils a chocolate box of silk pieces born from a de- sire to create clothes that embody the languid extravagance and hedonistic escapism of the holiday wardrobe. Founded by Danish-born Jasper Toron, who previously led the menswear design teams at Burberry, Givenchy and Brioni, the capsule brand proposes a seasonless wardrobe free of constraints. Light, liquid double silk pieces are fluid in every sense of the word, capturing a fabulous feeling of freedom. Removed from the con- stricts of fashion’s size and age system, there is room to be and move in the unstructured and wide drawstring silhouettes.

A charming bacchanalia of witty Roman bath prints depict virile scenes such as Minotaur and man tussling on the floor with flushed cheeks and rosy carpet burns, paying homage to Cecil Beaton’s sailors. Greek and Roman friezes – filtered through the designer’s love of Northern European neo-classicism and the dusty pastels of Wedgewood and Jasperware – border relaxed yet indulgent separates that hang beautifully. With overtones of 1930s and Art Deco, pieces celebrate a malleable masculinity with echoes of Julian Schnabel’s delightfully anti-reality pyjama uniform and Noel Coward’s romantic dressing gown eccentricity.

Produced in collaboration with renowned Florentine and Como manufacturers, the collection proposes
a series of rhythmical prints layering artworks of micro, mammoth and border illustrations, from riffs on Coward’s laurel and stars motif to the brushstrokes of hand-painted stripes. Quilted loungewear-turned-out- erwear jackets, the fun of a glamorous beachwear toga and the Old Hollywood aura of a black bathing suit underscore the elevated yet sexy mood. Accessories including quilted bucket hats and beach bags are made from cut-offs that have been overdyed in hues of blue to avoid unnecessary waste.





Jasper Toron